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Brands in China
“What’s the best brand in China?” “Coca-cola or Nike.” “No, best Chinese brand?” “Ah, that’s difficult. I’d like to say Aigo but they’ve disappeared. They had such a good brand but now I don’t even...
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Making money in China: Li-Ning and sportswear
One of my key thoughts about China is how difficult it is to make money, largely due to competition. This is not necessarily a bad thing in an economy where so much investment is directed by the...
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